Clothing for life

Two guys, and one hat to rule them both. Or so we thought – turned out we were in it for the long game, and are on a mission to change menswear for the better.

man in black jacket and helmet climbing orange ladder
man in black jacket and helmet climbing orange ladder
man in yellow and black plaid shirt holding green and black camera
man in yellow and black plaid shirt holding green and black camera
aerial photography of dump trucks
aerial photography of dump trucks

Fashion industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.